Paslode Tools introduced the first lithium-ion powered cordless framing and trim nailers. This feature was called out through its own branding, carried through to packaging and in-store POP materials for a bilingual market.

Work Completed

Logo development for the feature. Creation of new corrugate and litho packaging for various components. Bilingual promotion design, 2C vector product illustrations. On-location photoshoot for use in promotional materials.